Published in association with GS1 UK EPCglobal and supported by The Department For Business Enterprise and regulatory reform, the briefing first appeared in The Financial Times in September 2007. The Financial Times with its exceptional business coverage and focus continues to dominate the market for the delivery of c-level executives and business decision makers at the highest level and as such provided the perfect home for this insert.

The 60 page document provides a comprehensive source of advice and guidance for board level executives and senior management for deploying RFID systems in a variety of industries and with varying applications. It features real-life examples, case studies and frameworks that demonstrate how to successfully deploy RFID solutions. In addition to concisely explaining the fundamentals of the technology, the insert carefully analysed capabilities, possibilities and particularly business advantages.

By using this report company officers learned how to gain a detailed understanding of how the technology affects the bottom line of business.

The report explains how Radio Frequency Identification (RFID) is evolving as a major technology enabler for tracking goods and assets around the world. How it can help hospitals locate expensive equipment more quickly and how it can improve patient care.

It also details how pharmaceutical companies have used the technology to reduce counterfeiting and how logistics providers have utilized RFID technologies to improve the management of moveable assets. It also details how RFID promises to enable new efficiencies in the supply chain by tracking goods from the point of manufacture through to the retail point of sale (POS).

The insert also highlights how RFID has many applications outside of the retail supply chain including some surprisingly familiar ones such as car key-fobs, mass transit (such as the London Transport Oyster card), ski resort lift passes and security badges for access control and identification.

Use of ID technology can increase business productivity and reduce associated costs. To ensure that companies benefit from the advantages RFID provides it is important to understand how to adopt this technology. This insert will plays a very important role in helping organisations understand utilise and not only adopt the technology but enable them to make a return on their investment.

The report gave readers of the Financial Times essential insight into how companies have approached such implementations and the business benefits that have been derived in a number of business sectors.